I confess I am a serial entrepreneur. Not the kind that goes from one successful business to the next, but the kind that knows what I would like to do but just not being able to find the right combination of components to make it happen.
I am an artist and creator, and I have taught myself design, marketing and many other aspects of being in business either through taking classes, online webinars, coaches or just trial and error. I have had a brick and mortar stores/galleries, websites, been part of cooperatives and consignment stores and yet, finding the right combination has eluded me. One would think I should give up, but not me! I know my product is good I have just not found the perfect way to get it to enough people to make a living on it. Don’t get me wrong, I make sales, and over the years I have made lot’s of them, enough to stay afloat, just not enough to call myself a success.
This last year I decided that my missing pieces might be not having a big enough audience and also not having a product that was useful and renewable. I have done a lot of thinking and observation about how and why people shop these days, and I realized that even though I have been on the right track, there are things I can do to change it up to get different results. Some of the changes I am making are creative and some of them are operational and even though it’s only February, I can see that these changes are making a difference.
First I expanded my greeting card lines. I have sold cards for many years created from my art and love the idea that my art gets sent across the world from one to another. It’s a way to share the love and each small sale spreads my work to audiences I could never reach on my own. I started noticing that cards were becoming more and more popular and that this trend was on the rise. This article I found in December backed up my observation. “Greeting Cards Aren’t Going Anywhere”
The second thing was that I needed an online store. We all do more and more of our shopping online and I decided I needed to take Etsy.com seriously. To learn to use it and to make my presence there a viable online art and stationery shop. So even though I have had a page there since 2014, I did not take the time to learn what works and to figure out how customers find me there. Let me tell you it is just as much work to have an online store as it is to have a shop in town!
The third thing I am doing is finding the right ways to reach the customers who will want what I make.
All of this takes a lot of research, trial, and error, and making tweaks here and there until suddenly it works. And I am seeing progress which makes me happy. It is important to have a mix of personal connection and digital connection, giving people options, finding ways to meet their needs. And making art that not only expresses me but art that inspires and is appreciated by my customers. I don’t have to please everyone and that makes expanding sales across the web makes it easier to find your tribe and build a broader base.
So my advice to you is, if you have a dream that just won’t let you go, please don’t give up. Keep searching. What’s right for one entrepreneur is not always right for everyone else. Follow your heart and your gut and never give up. The world needs what you do, just as I know the world needs what I do as well. So watch Youtube, read blogs, take classes and webinars, and talk to people who work in similar areas of practice. Most entrepreneurs are open to sharing. But the biggest thing is to keep working at it. You will get it and it will be a fulfilling and rewarding journey.
If you are looking for unique cards, custom stationery (soon to be added) or beautiful art in photography and watercolor, visit my shop on cherylmcdonald-art.com
Thanks for Reading