How Does One Connect with Customers in the Online World?

How Does One Connect with Customers in the Online World?

I spent most of the day painting yesterday. I was working on more Spring cards and I started a larger painting as well. The nice thing about watercolor, at least for me, is that you have lots of time between layers to get other things done. It’s not like acrylic where you can just pile color after color on top of each other. Watercolor has to dry or the colors mix and you get that color called mud. So I did feel like I had a very productive day.

I will have a booth at our local farmers market on Saturday and I will take these new cards to sell. Right now it is my only outlet to connect with my customers. This is one of the things I miss most about not having a gallery or being part of a cooperative gallery. We don’t have these things here. I would love to start one but I am not a director type person, I have figured that much out about myself. So I go to the farmers market fairly often and I get to greet and chat with the people who stop by my booth. To me, this is the best way to build long lasting relationships with my customers. We become friends, and they look forward to seeing all the new things I am up to.

Facebook is sort of like that. If I post regularly I build relationships with those who comment on my work and sometimes people who are on Facebook come to my booth and I get to meet them in person.

I am wondering how one builds those relationships on a website or like my Etsy shop, is it being pushy to reach out and thank the people who have come and liked my shop or items? I don’t know.

How do you build relationships when your main outlet is online? Would love to hear your techniques.

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Here are some of the new cards I made this week, they are $12 each and they are not on my website. If you’re interested let me know before Saturday and we will make a plan to get it to you. I may put them on Etsy, and if these sell I can do one that is similar. Because they are hand painted, each one will be different.

Thanks for reading and have a happy day!

Is it Spring Yet?

Is it Spring Yet?

Here in the desert, it is feeling like Spring. It’s still only 50 degrees, but that’s warmer than it has been and the sun is shining. So it makes us all very happy. Soon there will be wildflowers and that will be the only topic of conversation for most desert rats.  We get very excited to see what shows up because it’s different every year. I was out for a walk amongst the Creosote and cactus on Saturday and there are lots of new leaves popping up everywhere. Once we get some blooms I will post some shots. But today I am working in the office on a website for a client and later I will be doing more painting. Besides another larger painting, I will be working on cards as well.

I have started painting cards for Spring, So far I have 3 and they are Easter related, however, I was sketching ideas this morning and there will be lot’s of Spring oriented images I think. These cards are approx. 4″x6″ single sided with colorful paper on the back. They make people smile. Seems like it has been an especially brutal Winter, I’m ready for Spring how about you?

Have a Happy Day!

Cheryl

Creating a Personal Style is an Important Tool in Getting Noticed.

Creating a Personal Style is an Important Tool in Getting Noticed.

One of the tenets of marketing 101 is the importance of creating your own personal style to build a connection with your clients. You want them to remember you above all the others they might come across in your field.

For instance, are you a real estate agent in a sea of many? Being part of a big firm can give you credibility, however, it can also get you lost among all the other agents in the same firm. Your client may easily remember the name of the firm and forget yours. Not on purpose, but because big agencies do lot’s of advertising to drum their name into everyone’s consciousness so that when people are looking for an agent they might remember a particular firm.

So how can you get noticed and remembered? Personal touches, personal style, and graphics that reflect your warmth and professionalism. One of the ideas I came up with years ago and am now revisiting is creating custom thank you notes for agents. One way I am doing this is by creating multiple architectural illustrations of various style homes and then adding a sold sign with your name on it on front and your information on the back. It is a unique and personal way to thank your prospects and clients for choosing you to work with them in this very important life decision. Over the years I have painted 6 different style homes and I also offer the service of painting one just for you from a personal photograph so that it is unique to only you. 

I have done this for other professions as well like Mary Kay Sales Reps and even a refrigerator repairman once. It’s fun and personal and it becomes something recognizable as unique to you and your personal style of doing business. 

I have just re-designed these cards and made them available on Etsy so that you can order from anywhere in the country and get a beautiful personal product that you can be proud to send. You can order in quantities of 25, 50, or 100 for very reasonable costs for less than $2 a card including shipping (tax depends on where you live). 

I am also open to creating other kinds of illustrations or graphics that are built just for you as well. You can email me your idea and we can make something just for you. 

If you are interested in seeing more information about this product, here is the link to the listing.

Thank you for reading and have a happy day!

Cheryl

 

What’s the difference between art and illustration?

What’s the difference between art and illustration?

Good question! Both can tell a story, both can make a point, both can be beautiful or not. The more we depend on pictures and graphics to sell things and motivate us, the line between art and illustration gets blurred.

Vintage illustration- movie posters, magazine ads even pin-up girl art graces the walls of homes, as often as a landscape painting or a still life, another trend these days is decorative signs with positive sayings. Are these art or illustration?

Google says an illustration is a visual aid to make a point, and art is an expression of emotion or beauty. In the examples above, this is not so clear anymore.

As an artist for over 30 years, I am confused! When I look at many of the paintings and drawings I have done over the years, I can now see that they have value as illustrations in various applications. The stippled drawings I am doing these days can be art you hang on your wall or they can be used as illustrations in books and advertising. And with the help of digital media applications like Adobe Illustrator they can be manipulated and painted or colored to create illustrative aids for even more expression. Art is versatile, imagery helps us tell our story. It guides the viewer in a direction we want them to go. Opening their mind to see things in a new way. This is the point of both art and illustration. It all goes back to the story you want to tell.

The image I am sharing today is a gardenia done in pen & ink and then manipulated in Adobe Illustrator to create a rainbow. Its purpose is for Illustration Friday’s weekly challenge. What else could it be used for? I know of several applications, what can you think of? Would love to hear your ideas.

Wiggle Your Toes!

Wiggle Your Toes!

It’s the 2nd week of August already, and the calendar says today is “Wiggle Your Toes Day”.

So I had some time so I decided to do an image to represent this day. It is Summer and most of us are in sandals so it is not a difficult instruction to just thoughtfully or unthoughtfully just wiggle those toes!

My life’s work is about telling stories and I can do that with images and words and often times both. As I say on my website, “Your business is Unique, and You have a story to tell.” and if you take that a little farther, we are all unique and have a story to tell.

Every single one of us. And your story colors your perspective and your behavior in our world.

Have you ever thought about the story you tell? Everything about you is part of that story from the way you comb your hair to the way you drive on the freeway, to the work you do, and the way you play. Every move you make is an expression of your story and how you interact with people you love as well as people you don’t is defined by what has happened in your life in your past. We can choose how much we allow our past to color our future and that is really the good news. The negative experiences from our past are in the past and we can start fresh every day. There is not much I can do to change what’s going on in the world or even just with the people or things in my life. I only have control of me and what I know is that if I send out a positive vibe I feel better and those that choose to receive that vibe also feel better. Joy is a learned response it is something you can change. No it’s not always easy and I don’t always feel it, however, the more I try to cultivate it, the more it grows.

Wiggling your toes feels good, and if you can’t wiggle your toes, wiggle your fingers, or wiggle your arms, legs, or even your nose. It’s a silly little thing, but it made me smile today, maybe it will make you smile too.

Have a happy day!

If you want to know what other silly and interesting holidays happen every month you can subscribe to my newsletter or follow my facebook page. I create a calendar page for your computer or even just to print out and hang on the wall, every month with a beautiful image with a calendar of all the events. Here is a link to the August calendar. It is all free!