More Spring Artwork to share

More Spring Artwork to share

Good Morning All,

My goodness, I have been having fun, painting fresh Spring flowers, iconic Easter images like bunnies, baby ducks and chicks. Creating mini art pieces that others can share is becoming a habit. I love the fact that they are mailable and hangable. My new tag line is “I make usable art”. As I’ve said before art is everywhere we turn so why not surround ourselves with art we love and art that makes us happy, and spreads a good feeling. We need more of that in our lives. The crazier the world seems, the more we need to spread the love.

Yesterday and today I put several of these new items on my CherylMcDonald-art and I even started a business page called Cheryl McDonald Creative! on Pinterest. This is the next step in becoming savvier about selling online.

I am learning that taking this task of online sales on in steps, sometimes even micro steps, makes it seem less daunting and much more manageable. Taking breaks to work in the garden or make art helps as well. It is exciting to see progress, in the form of sales and happy customers that I might never have met without this shop. Spreading the love as far as I can! One of the next steps will be figuring out global sales, not just United States sales.

Hope you are having a productive week, and I hope you are giving yourself time to recharge as well. Easy to forget to do when the world keeps throwing more and more at us.

Have a happy day!

Cheryl

Is it Spring Yet?

Is it Spring Yet?

Here in the desert, it is feeling like Spring. It’s still only 50 degrees, but that’s warmer than it has been and the sun is shining. So it makes us all very happy. Soon there will be wildflowers and that will be the only topic of conversation for most desert rats.  We get very excited to see what shows up because it’s different every year. I was out for a walk amongst the Creosote and cactus on Saturday and there are lots of new leaves popping up everywhere. Once we get some blooms I will post some shots. But today I am working in the office on a website for a client and later I will be doing more painting. Besides another larger painting, I will be working on cards as well.

I have started painting cards for Spring, So far I have 3 and they are Easter related, however, I was sketching ideas this morning and there will be lot’s of Spring oriented images I think. These cards are approx. 4″x6″ single sided with colorful paper on the back. They make people smile. Seems like it has been an especially brutal Winter, I’m ready for Spring how about you?

Have a Happy Day!

Cheryl

Creating a Personal Style is an Important Tool in Getting Noticed.

Creating a Personal Style is an Important Tool in Getting Noticed.

One of the tenets of marketing 101 is the importance of creating your own personal style to build a connection with your clients. You want them to remember you above all the others they might come across in your field.

For instance, are you a real estate agent in a sea of many? Being part of a big firm can give you credibility, however, it can also get you lost among all the other agents in the same firm. Your client may easily remember the name of the firm and forget yours. Not on purpose, but because big agencies do lot’s of advertising to drum their name into everyone’s consciousness so that when people are looking for an agent they might remember a particular firm.

So how can you get noticed and remembered? Personal touches, personal style, and graphics that reflect your warmth and professionalism. One of the ideas I came up with years ago and am now revisiting is creating custom thank you notes for agents. One way I am doing this is by creating multiple architectural illustrations of various style homes and then adding a sold sign with your name on it on front and your information on the back. It is a unique and personal way to thank your prospects and clients for choosing you to work with them in this very important life decision. Over the years I have painted 6 different style homes and I also offer the service of painting one just for you from a personal photograph so that it is unique to only you. 

I have done this for other professions as well like Mary Kay Sales Reps and even a refrigerator repairman once. It’s fun and personal and it becomes something recognizable as unique to you and your personal style of doing business. 

I have just re-designed these cards and made them available on Etsy so that you can order from anywhere in the country and get a beautiful personal product that you can be proud to send. You can order in quantities of 25, 50, or 100 for very reasonable costs for less than $2 a card including shipping (tax depends on where you live). 

I am also open to creating other kinds of illustrations or graphics that are built just for you as well. You can email me your idea and we can make something just for you. 

If you are interested in seeing more information about this product, here is the link to the listing.

Thank you for reading and have a happy day!

Cheryl

 

If You Want Different Results, Guess What You Have to Do.

If You Want Different Results, Guess What You Have to Do.

I confess I am a serial entrepreneur. Not the kind that goes from one successful business to the next, but the kind that knows what I would like to do but just not being able to find the right combination of components to make it happen.

I am an artist and creator, and I have taught myself design, marketing and many other aspects of being in business either through taking classes, online webinars, coaches or just trial and error. I have had a brick and mortar stores/galleries, websites, been part of cooperatives and consignment stores and yet, finding the right combination has eluded me. One would think I should give up, but not me! I know my product is good I have just not found the perfect way to get it to enough people to make a living on it. Don’t get me wrong, I make sales, and over the years I have made lot’s of them, enough to stay afloat, just not enough to call myself a success.

This last year I decided that my missing pieces might be not having a big enough audience and also not having a product that was useful and renewable.  I have done a lot of thinking and observation about how and why people shop these days, and I realized that even though I have been on the right track, there are things I can do to change it up to get different results. Some of the changes I am making are creative and some of them are operational and even though it’s only February, I can see that these changes are making a difference.

First I expanded my greeting card lines. I have sold cards for many years created from my art and love the idea that my art gets sent across the world from one to another. It’s a way to share the love and each small sale spreads my work to audiences I could never reach on my own. I started noticing that cards were becoming more and more popular and that this trend was on the rise. This article I found in December backed up my observation. “Greeting Cards Aren’t Going Anywhere”

The second thing was that I needed an online store. We all do more and more of our shopping online and I decided I needed to take Etsy.com seriously. To learn to use it and to make my presence there a viable online art and stationery shop. So even though I have had a page there since 2014, I did not take the time to learn what works and to figure out how customers find me there. Let me tell you it is just as much work to have an online store as it is to have a shop in town!

The third thing I am doing is finding the right ways to reach the customers who will want what I make.

All of this takes a lot of research, trial, and error, and making tweaks here and there until suddenly it works. And I am seeing progress which makes me happy. It is important to have a mix of personal connection and digital connection, giving people options, finding ways to meet their needs. And making art that not only expresses me but art that inspires and is appreciated by my customers. I don’t have to please everyone and that makes expanding sales across the web makes it easier to find your tribe and build a broader base.

So my advice to you is, if you have a dream that just won’t let you go, please don’t give up. Keep searching. What’s right for one entrepreneur is not always right for everyone else. Follow your heart and your gut and never give up. The world needs what you do, just as I know the world needs what I do as well. So watch Youtube, read blogs, take classes and webinars, and talk to people who work in similar areas of practice. Most entrepreneurs are open to sharing. But the biggest thing is to keep working at it. You will get it and it will be a fulfilling and rewarding journey.

If you are looking for unique cards, custom stationery (soon to be added) or beautiful art in photography and watercolor, visit my shop on cherylmcdonald-art.com

Thanks for Reading

Cheryl

It’s Fall Already!

It’s Fall Already!

The calendar doesn’t actually say that yet, but we all know it is anyway. Schools are back in session, pumpkin spice is everywhere, even the weather here in the desert is acting like Fall.

Business is gearing up for the holidays and art markets are advertising their events and we are back to work.

In the summertime, my business is slow and in the heat of the day I hibernate. I have started drawing again and that has been occupying my time. I sit in front of the air conditioner and make art.

It all started with an exhibit by a local artist who was doing wildlife drawings in pointillism or stippling. It inspired me to get out my pens and art paper and make dots. I have done about 14 I think, so far, and I see no sign that I will be quitting soon. I have always loved pen & ink it is a simple medium that gives you lots of ways to build complexity. In other words, I take this very simple technique and make it complicated.

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I am taking these new drawings and scanning them into Adobe Illustrator where I can translate them into a vector image. What that means is that they are then flexible and can be blown up or used in various ways without losing any resolution. Another thing I can do with these black and white images is to colorize them and turn them into Pop Art!  It is a whole new style of art making for me, combining all my skills both on and off the computer. The images above are one of these drawings translated into primary colors. I have named this wild cow Moo-ilyn Moo-nroe. Because she is very much a stylish diva. 

I am now making prints of them and have them for sale in my Etsy shop online and I am selling them locally as well. I am once more back in the art business.

I am also exploring print on demand websites that I can incorporate into my website where I can offer these images on useful things that people use every day like mugs, shopping bags, even clothes and more. I can layout the images within their parameters and then they do the printing and the shipping. Nice!

I am ordering samples of things to make sure I like their process before I sign up. There are so many and I have tried some and not been happy. I am a bit picky about these things!

So I am happy to be making art again and having the ability to create illustrations also makes my design work that much more unique. So it is a win-win for everyone.

If you would like to see more of these images here is a link to my Etsy Shop which is called simply CherylMcDonaldArt.

The featured image in the header is a fall photo from the Napa Sonoma Wine Country. One of my favorites, to see more from my wine country series here is a link to my website.