I can’t believe it has been 10 days since my last post. The time has flown and it has been a challenge to keep up.
On the 5th I was given the opportunity to be part of a festival which was one of the few in this area that is actually made up of really creative people. It was coming up on the weekend of the 8-9th and was one I had wanted to get in on earlier. But I got the information on it too late and all the slots were filled. This event was the biannual High Desert Quilt Show and although it seems questionable that this would be a good fit for a painter, I have other artist friends in various mediums, sculptors, jewelry artists, and ceramic artists, who have sold there in the past and done fairly well. I had the money and I had the desire to give it a try. I had 4 days to prepare. My head was spinning. I needed to paint cards and I really wanted to get my newest painting done and framed as it is an important evolution in the direction I am moving. I wanted to share it and I also wanted to do well.
I painted note cards with spools of thread and quilt patches and lot’s of spring flowers and I did finish my painting. I was excited. about the show and about the art. My style and my focus are evolving and I am actually thinking about who my audience is and what they would like. These are 2 different aspects of being a creator. Because considering your audience is not important to make good art, but it is important to make art that sells. Anyway, I was accomplishing 2 objectives and I could see that all this marketing education is finally paying off as is the acceptance that I as a creator need to make art that comes from my soul. And somehow it is possible for those two to come together if you find the right niche.
Well, the weekend came, I set up a beautiful booth and I did have a very successful weekend. And even though I came down with a nasty cold in the process, from which I will recover, I made headway, and I discovered more about my direction as an artist as well as more about being a more successful artist and finding that niche that narrows my marketing strategy. I don’t have to try to sell to everyone! Got it! Finally!
So where do I go from here? My mind is in the process of envisioning my next painting, as I work on deadline projects that I must finish. I am also thinking about what I need to create for the next show, next weekend. Mentally describing the audience I will be connecting with and figuring out how the things I make can bring them joy and entice them to want to own. This is really the essence, I think, of being a selling artist.
So the evolution continues as do the revelations, there is always more to learn and more life to live. As the story unfolds is not just a title for my blog, it is my life and yours as well.
Have a Happy Day.
P.S. I did sell the painting to one of my favorite collectors and I did do well with all of the art cards I created. More evidence that I am going in the right direction!