And how do you measure that? And how do you only do that and nothing else?
I went to a networking meeting last night, and the question of the evening was What are you the best at? We were talking about skills and talents and how to promote yourself. Choosing one thing that you do that you do better than other people that you can promote about yourself and your business. I was the focus of the conversation because I could not choose one thing. I said it depends on the day… Now in my head I know this is the wrong answer, how do you promote that? It’s impossible and yet that is the way I have lived my life as an artist. Whatever you need, I can do it and I make it my business to be very good at doing it. I learned years ago that the way to stay afloat was to just say yes and then figure it out.
However, I must say this is not the optimum way to live because I am always buying new equipment, learning new skills and never getting paid as much as I’m worth because I am “learning”. You can’t earn a living that way.
What I also learned last night was that if you ask 3 people what you are the best at, the answers you get are going to be based on not only their own focus but also their perceptions of what they know about you. I was a little surprised at the answers because I would not have thought that those skills were what I was best at.
Personally, I would have to say that I am very good at adapting, that is probably one of my strongest skills. Is that a skill to base a business on? I don’t think so. Yes, it is an important skill to have, however, it is not the skill you list on your business card or use in your elevator speech: ” Hi, I’m Cheryl and I am very good at adapting.” I just have to laugh at myself here.
So now I need to think about this question and even though I have thought about it before and think I have an answer and start promoting that answer, it always changes, because the work that comes is something else and rent and food are real and important, and so I do that for a while. I have often read that this is not the way to do business and I would love to focus on one profession, but how does one do that in a small town? I think this is what has led me to really put some energy into my online store. So that I can then focus on what I really am the best at and not what feeds the moment. I may have to tighten my belt for a while and not take jobs willy nilly. I guess I need to trust my best and what the gurus say ” Do the work and the money will come”
Do you know what you’re the best at? And how did you figure that out? Asking for a friend…
Have a happy day!
Cheryl McDonald is an artist living in the high desert in California. You can purchase many of her cards, prints and originals at cheryl mcdonald-art.com