Switching hats is not always easy

I have been wearing my geek hat a lot lately, figuring out online marketing, illustrating for a specific audience- hand-painted valentines- which were very successful, I must say. But now it’s time to think about other card holidays and other projects that require more creativity and I am struggling to get back into my painter and creator hat.

I also have commercial clients that need me to think about marketing strategies and upcoming photography gigs that will require a different set of skills. Very often I think how much easier my life would be if I would just pick one career path! But here is the deal, when you live in a small town and you have lot’s of skills, if you want to make a living as a creative rather then pushing papers full-time and art part-time, you learn to adapt. You take the gigs and do the enjoyable work and then move on to the next. AND you find time to make art that satisfies your soul in between.  I find that each skill and medium I work in feed the others and makes me have to learn to switch hats quickly. But sometimes I just need to breathe, to get out and take in the landscape and surroundings and forget about all of it.

Today we have snow on our mountains here on the eastern side of the Sierra Nevada, and I am heading out to enjoy a day with friends. Yes, I will bring a camera and no I will not think about marketing. Pure enjoyment.

Happy Saturday, hope you have an enjoyable day.

Published by cherylmcdonald

Art is not just stuff you put on your walls. Art can solve problems. It has been created to make others aware of where to find good hunting or to watch out for certain conditions. It has been used to make people aware of causes and injustice. There is art everywhere you go. It is on walls, on screens, on packaging, on people even. As an artist for more years then I can count, I find this very exciting. I do my best to create art that is interesting, unique and informative. I am blessed to have the ability to work in multiple mediums, including watercolor, photography, digital illustration, graphic layout, and I have played in many more. I have experience building websites, vehicle wraps and so many other things. What I love the most is finding a way to solve a creative problem and that is why I have been hired by many companies to solve problems for them. To help them share their unique voice and their unique products. I love to help people tell their own story, coming out of their cocoon and emerging to fulfill their dream.